Older versus Younger generation and their understanding of reality

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The biggest difference between the older and younger generation is in where the Ego is placed.

Is it on me in the world, or on the world as a possibility to become more of me?

The older generation: “I am, therefore it is.”

The material reality is the first point of reference. The symbolic (possibility, aether, invisible, unseen) is the secondary form of reality which only makes sense and is valid in its cross-reference to what “positively is”. In other words, I need to see it to believe it. Therefore, data, overabundance, overproduction, noise and the large-scale crisis of meaning we have on our hands right now.

Meaning is the product of the aether — it lies in the invisible connections between the symbolic (unseen and invisible reality) and the physical material reality (what we can positively see with our senses and measure). …


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Published in Lifestyle, The Collective by Lewis Silkin newsletter in November 2020.

Together with The Collective by Lewis Silkin we present the new The Future of Luxury in Times of a Global Pandemic monthly series. I hope you’ll enjoy them!

Part One: The New Meaning Of Luxury is here.

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PART TWO.

Back to Essence: Entering new luxury paradigm. What does COVID-19 mean for the future of luxury brands?

The COVID pandemic has impacted the business sector very powerfully this year. But, the impact hasn’t only been in terms of declining sales, government restrictions and volatile purchasing power. It’s shown us what was long brewing underneath the surface.

Uncovering our essential needs

The inability of many businesses to deliver true and meaningful value that resonates with people in a way that feels authentic to them, adds something substantial to their lives, like fulfilling their essential needs for instance. …


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Published in Lifestyle, The Collective by Lewis Silkin newsletter in October 2020.

Together with The Collective by Lewis Silkin we present the new The Future of Luxury in Times of a Global Pandemic monthly series.

I hope you’ll enjoy them!

***

PART ONE.

The new meaning of luxury. How is COVID-19 redefining what luxury means today?

There is a lot of discussion about how the world is changing in the light of COVID-19 and how it’s affecting brands and businesses. An interesting outlier in this conversation is luxury, as the luxury sector was already changing greatly before COVID-19, but the global pandemic has further exacerbated those trends and made them front and centre in 2020.

Last year in The Luxury Report, I wrote about Redefining The Future Meaning Of Luxury — how the five global cultural shifts were eroding the traditional meaning of luxury and how brands could counteract these shifts by coming back to their essence and creating new meaning and relevance. …


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EAT LOVE SAVOR had the opportunity and great pleasure to discuss at length with Dr Martina Olbertova about the subject of luxury and meaning. We are delighted to bring to you this in-depth interview as she offers great food for thought and insightful perspective.


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If we don’t stop looking at one another, business, work and the society as machines with parts, we won’t stop living in toxic relationships and toxic environments.

Separation Is The Root Of All Evil

The separation consciousness between mind, body and soul, between the immaterial and physical, between the symbolic and tangible, between the seen and unseen is the root of all toxicity.

We are all One. There is no Separation. Separation is an illusion of the dualistic mind where Reason was cut off from Spirituality. As an effect, our innate powers were shunned into oblivion.

We were taught that we are machines and that’s it. Everything else was labelled as unreal, untrue and woo-woo so that the shame-fearing mind wouldn’t wander off course and explore our dormant superhuman abilities. …


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The highlight of the pandemic world is that while working online, you can be anywhere you want.

Who would have thought that the future of being a digital nomad would be a digital homebound.

We have gone from free movement to no movement. Yet, the effect on our ability to do the work from anywhere and collaborate globally hasn’t changed. It’s literally the same.

How come that in the opposite set of circumstances we are still getting the same exact result?

What we are witnessing now in this change of circumstances is a powerful mindset shift which fully wipes out the distinction between space and time. …


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Since the COVID-19 pandemic hit, I’ve been fascinated by the concept of time, most importantly with its relation to space. All of a sudden it seemed as if the notion of time has stopped, frozen in space with ourselves along with it. This is something I am describing in a podcast called Finding Direction in Disorientation with a friend Jonathan Cook from earlier this year where we discuss the nature of spacetime with regards to our changed perception. You can listen to it here if you like.

Having taken a turn towards exploring the nature of human perception, cognition, universal consciousness and energy shortly after, I came across a mini-article, a thought or an idea if you like that I wrote about two years ago. At the time it lacked the proper context which would make me understand where I was going with this. …


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People are scared of the truth because they’re accustomed to living in the darkness and calling it a reality.

It is a reality for them. Subjective reality.

However, this is not reality, this is an illusion.

The truth is what reveals the illusion.

And allows you to step into the actual reality where you are in Alignment with You.

Whatever you need to sacrifice, do it.

Because living the opposite way means sacrificing the highest stake: You. And for what?

For gaining a lie at the expense of You, of everything you can ever become, you can ever create, you can ever do and experience. …


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People literally don’t know what they’re looking at.

They live in their own illusions, delusions and personal narratives so much that they cannot see.

See what is right there, right in front of them.

Because the story withholds the patterns and masks itself as the whole thing. When in reality, it’s just a fraction of the whole.

Using the narrative as a lens through which you look at the world leads to a distorted view of the reality, full of separation and false consciousness.

The subjective pattern is causing your confirmation bias, your cherrypicking of the pieces of reality that fall back into the pattern, to cross-validate what is real. …


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This is an interview done with Seth Grimes in preparations for my talk at his CX Emotion conference on July 22, 2020. The interview appeared in Customer Experience Magazine.

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Meaning is what a brand signifies or implies to the consumer. It is central to brand promise, and it contributes to expectations against which customer experience is measured.

Dr. Martina Olbertova puts it succinctly: “Meaning bridges the gap between brands and people.” Martina is an expert on meaning and cultural relevance in business, the founder of UK/European consultancy Meaning.Global. She phrases the business goal as “to help brands and businesses stay relevant, meaningful, and profitable amidst global culture change.” …

About

Dr Martina Olbertova

Founder & CEO Meaning.Global Social scientist, writer, strategist and semiotician exploring the nature of consciousness, cognition and social and culture change

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