How Semiotics Helps Brands Encapsulate Value

All In Our Heads: How we decode meaning in the world around us

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What Is Semiotics?

Three Different Definitions

How Do We Apply Semiotics To Brands?

Three Key Contexts Of Your Brand

1) Brand Context → Strategic Coherence

2) Category Context → Competitive Distinctiveness

3) Cultural Context → Cultural Relevance

Why Marketers Should Use Semiotics In Brand Management?

Written by

Founder & CEO Meaning.Global Social scientist, writer, strategist and semiotician exploring the nature of consciousness, cognition and social and culture change

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